When writing a funding proposal, it is good to be personal. A “canned” or impersonal proposal likely won’t even make it more than ten second before getting tossed in the garbage. Relate your prospect and emphasize their values by validating their interests, goals and passions. Also if you want to make a really impact and get that funding, after we have done it, send it to the sponsor on a hardcopy via FedEx or UPS. Email is simple but it is easy to be erased, ignored or forgotten about.
Key sections to writing a funding proposal include: project title/cover page; project overview; background information/statement of the problem; project details (goals and objectives, clientele, methods, staff/administration); available resources; needed resources (personnel, facilities, and equipment/supplies/communication, budget); evaluation plan and lastly the appendices.
Check if the sponsor has a particular format they want a proposal to be written. The title cover will include signatures of key people in your organization (department heads, supervisors, contracts officers etc). if your proposal is built on collaborating with other groups/organizations, it is usually a good idea to include their names on the title cover/cover page. Your cover should look neat and professional. However, do not waste time using fancy report covers, expensive binding, or other procedures that may send wrong message to the potential funding agency. You are trying to impress the potential funding agency with how you really need funding, not the message that you do things rather expensively. The title should be neat and not unambiguous. Think of your title as a mini abstract. A good title should paint a quick picture for the reader of the key idea(s) of your project.
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The words you use on your proposal title should clearly reflect the focus of your proposal. The most important words should come first, then the less important words. Make sure your words are in the proper order. Words which are not necessary should be removed from your title. It is advisable to use a single statement on your title. And never ever try to use the title as an abstract of your entire proposal.
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